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Ferns Estates & Developers forays into luxury timeshare hospitality business

Ferns Estates & Developers, which has pioneered the concept of premium gated communities and delighted customers for over three decades, has now forayed into the luxury timeshare hospitality segment.
Rosetta by Ferns’, the company’s first of the five projects, is a 100-acre luxury resort at Sakleshpur, Karnataka. Over the next three years, ‘Rosetta by Ferns’ will invest over $100mn (Rs700 crore) to build projects across Sakleshpur, Chikkaballapur, Coorg, and Bandipur in Karnataka, and Yercaud in Tamil Nadu.
The objective is to develop properties at short distances from Bengaluru and other key cities in South India so that clients can enjoy their holidays from a bouquet of luxury holiday destinations at 3-5-hour driving distances.
To enhance customers’ lifestyle holiday experiences and a sense of belonging, the company has also launched the Club Rosetta Holiday Memberships. This is a highly differentiated and flexible point-based membership program, compared to conventional timeshare holidays available in the market, and provides members immediate access to thousands of resorts and holiday homes worldwide.  This membership program will be facilitated through the ‘Rosetta’ mobile app, which will offer real-time inventory and provide discerning clients a sense of belonging and an opportunity to holiday at carefully curated luxury destinations at fraction of the cost.
Errol Fernandes, Chairman & Managing Director, Rosetta by Ferns, said, “Our expertise in developing premium gated communities over the years has enabled us to seamlessly marry real estate with hospitality. With this, we offer members the best and memorable lifestyle holiday experiences and at the same time provide an investment opportunity in a 5-star deluxe property.” He added that this product allows customers flexibility to plan and program their holidays the way they want to, as against conventional holiday products where it is not possible.

Rosetta by Ferns memberships are aimed at young upwardly-mobile individuals and families looking for a quick break from their hectic work life and at a three-four hour driving distance from Bengaluru.
Jai Sreedhar, Joint Managing Director and CEO, Rosetta by Ferns, said, “Over the years, the expectations that well-traveled, discerning Indian travelers have from their holiday experiences have changed dramatically. The focus is slowly, but surely, moving from just products to experiences tailored to delight guests from various points of their stay. At Rosetta by Ferns, we aim to create memorable experiences for our guests throughout their stay across all the potential touch points with the resort such as dining, sleeping, spa, shower experience, etc. A decision taken by the promoters is to only restrict the sale of club memberships to 50% of the available inventory to ensure the probability of getting a confirmed accommodation at his choice of time is maximum.”
Rosetta by Ferns – Sakleshpur: Combining nature and luxury
Nestled amidst the lush coffee plantations of Malnad, this property comes with a choice of accommodation starting from spacious studios to one, two, and four-bedroom villas with private decks and garden spaces. The resort offers customized features like outdoor open-to-the-sky massage showers in all the rooms, custom-made sleep system for a comfortable night’s rest, a choice of three restaurants with al fresco dining options and cuisines curated by a team of professionals that ensure a culinary repertoire that is aimed to capture a guest’s imagination.
The resort shall also offer a lifestyle spa experience that is customized to offer rejuvenating treatments by a well-trained spa team. A decision taken by the promoters to restrict the sale of club memberships to just 50% of the inventory is also to ensure that the probability of getting a confirmed accommodation of a certain choice of time is maximum.
A notable feature is the 4,000-sq ft Grand Ballroom at the resort which is one of the largest pillar-less banqueting halls in South India. It can be divided into three soundproof state-of-the-art breakaway venues. The resort also has a 40,000-sq ft fruit orchard for outdoor events and an organic farm from where ingredients are sourced for the kitchen.
Other facilities include Infinity swimming pool, outdoor sports facilities for badminton, volleyball, and basketball on full-sized courts, a cricket bowling machine and also offering indoor games like chess, billiards and carom boards, among others.
Exchange and loyalty programs
Rosetta by Ferns will be the only luxury leisure holiday company in the world to offer two holiday exchange programs. One will offer 6,000 premium holiday homes across the world, starting from spacious studios to one-, two- and three-bedroom private villas, tastefully furnished and curated by a team of professional travel organizers. The other exchange company will offer 2,200 world-class resorts with about 100 in Asia. All Rosetta by Ferns members can exchange their holidays with any of the options as part of their membership privileges.
Club Rosetta Holiday Membership programs offer two options:

  • The Director’s Club that offers a short-term membership to avail one week of holiday every year for a period of 20 years with a refundable deposit included in the membership fee.
  • The Chairman’s Club offers a long-term membership program to avail one week of holiday every year for a period of 99 years.
The points system on the holiday memberships offers flexibility and options to customize holidays any time of the year. The Rosetta App is supported by a customer care center that will enable members to make reservations on a real-time basis. They can also host friends and family at any of the Rosetta by Ferns properties in India.